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The Newsletter Editor is largely responsible for managing newsletter subscriber growth, retention and engagement. It also includes some content creation and contributing toward reader engagement strategies across multiple digital channels. The audience engagement team directly supports organizational efforts to expand our reach across the Pacific Northwest, foster and drive civic engagement, and inspire a smarter world.
Play a pivotal role in the planning, production and publishing of Crosscut newsletters
Track newsletter analytics and reader input in order to seize on new opportunities for Crosscut to be even more impactful with reach and reporting
Develop and distribute regular reports on newsletter performance metrics and trends to department leadership. Be prepared to lend recommendations on related areas of audience engagement and building audience trust
II. Coordinate and Administer
Optimize cadence and delivery of newsletters to gain new readers, and grow and sustain our cohort of loyal readership. Refine and optimize current newsletter products, and pitch and help produce new newsletter products by working with the newsroom and various CPM departments (Membership, MarCom, Events, etc.)
Manage and advance content creation workflows and procedures
Copy edit newsletter content for style, grammatical clarity and reader impact
Schedule the next morning’s content to publish on Crosscut.com. (This role has the last look at unpublished work each evening, so this person sets up the site for the next day.)
Follow digital media trends, test innovative ideas, explore new tools and implement best practices for newsletter production and engagement
Use analytic tools to create data-driven reports on newsletter performance from prisms of new audience acquisition, retention of loyal subscribers and conversion of subscribers into supporting members of Crosscut and CPM
Coach newsroom staff to bring more depth of knowledge about newsletters and work with some of the reporters who might be interested in developing beat newsletter products
Work with the Audience Engagement Manager and other departments to connect Crosscut’s work with its sister organization, KCTS 9, and cross-pollination work and audiences
Other duties, responsibilities and activities may change or be assigned at any time with or without notice
EDUCATION AND EXPERIENCE
Bachelor’s Degree in Journalism, Communication or related field, or equivalent experience, required
Two or more years of newsletter production and management. While experience in a newsroom is preferred, it is not a requirement
Strong news judgment and a deep interest in the news. Familiarity or ability to learn and adhere to the SPJ Code of Ethics
Prior experience using digital media for philanthropy preferred
Ability to manage short and long-term projects in an environment with shifting deadlines
Strong project management experience, organizational skills, and accountability required
Deep knowledge of newsletters and email analytics using tools. Experience in Google Analytics preferred
Strong collaboration and communication skills and embrace of industry tools including Slack, Trello and Google Familiarity with Marketing Cloud and Salesforce is a plus
Excellent written and verbal communication skills required
Knowledge of AP style, impeccable grammar and copy editing skills
Ability to work some evenings, weekends and holidays as needed
Ability to regularly type on a keyboard
Ability to view data on a computer screen for long periods of time
Cascade Public Media is committed to building a team that represents a diversity of thought, experience and personal background
KCTS 9's mission is to inspire a smarter world.
In January 2016, KCTS Television and Crosscut became Cascade Public Media. This nonprofit, community-licensed, publicly supported organization remains committed to supporting social and civic engagement, arts and culture and education and family initiatives.
KCTS 9, which first went on the air in 1954, delivers a wide variety of programs including drama, news, documentaries, science, kids programming and other PBS favorites.
Founded in 2007, Crosscut tells stories and provides context and analysis that helps people understand our fast-changing region and how they can be a part of shaping it for the better.
Together, Crosscut and KCTS 9 support Cascade Public Media’s mission - To Inspire a Smarter World